Good website design is essential for any business that tries to succeed online. However, if a website has no chance of having a good search range, very few people will see it. To prevent a website’s search engine from being easy to use, you need to consider some of the basics of SEO and excellent content development practices.
As a web designer, I thought a lot about the problems I encountered and the problems I heard from others about SEO when creating websites. Here are ten excellent SEO tips that can take you to easier-to-use web design for search engines without compromising your creativity and style.
1. Ensure that navigation on your site is suitable for search engines
Using Flash to navigate your site can be bad news if you don’t know how to make Flash objects accessible and ideal for the indexing robot. Search engines have trouble exploring a website with Flash.
2. Place hyphens outside the HTML document
3. Use that content search engine spiders can read
Content is the vital element of a website and what search engines depend on. When designing a website, make sure you have a good content structure (headings, paragraphs, and links).
Sites with shallow content are hard to find in search results. In most of cases, this can be avoided if proper planning is done during the design phase. For example, do not use images for text unless you use a technique to replace CSS background text.
4. Block pages for which you don’t want a search engine index
Search engines may not index some pages of your site. These pages can be pages that do not add value to your content, such as: For example, server-side scripts. These web pages can even be pages where you can test your designs when creating the new website (which is not recommended, but many of us still do).
Do not expose these web pages to web robots. Search engines can find duplicate content problems and reduce the density of their actual content. These problems can negatively affect the search position of your website.
The best way to prevent individual web pages from being indexed by search engines is to use a robots.txt file, which is one of the five web files that will improve your website.
If you use a part of your website as a test environment, you must password protect it or, better yet, use a local web development environment such as XAMPP or WampServer.
5. Don’t neglect the alt attributes of the image
Make sure all your image editing attributes are descriptive. All photos require ALT attributes to be 100% compatible with W3C. However, many satisfy this requirement by adding any text. No alt attribute is better than the old inaccurate characteristics.
Search engines read all the attributes and can take them into account when determining the relevance of the page for the keywords that a search engine consults. It is also likely to be used in image-based search engines such as Google Images.
Out of the SEO perspective, the alt attributes of the image help users who cannot see the images.