What is SEO writing? SEO(writing) is search engine optimization. SEO writing is (or writing for SEO) is a special spelling to attract the attention of search engines with a specific word or phrase. In general, we can call it; It is written by selecting a keyword or keyphrase to draw attention to search engine websites.
But why is it so important to websites? Because a website must provide its content, service, or product to the people it constantly searches on search engines.
Website owners need people (traffic) to visit your website and take care of its content, services, or products and services. Therefore, you need search engines to direct people to your website by providing valuable content.
If you want to try writing SEO by starting a website or blog, there are a few things you need should know before getting started.
Good content and content controlled by search engines are always at the top. Decide how people interact with your website and how search engines refer to your website using specific keywords or keywords.
In this blog, I will show you some key SEO writing factors that I learned from the beginning of my blog. Let’s go one by one
1. Choose a keyword
This is the sentence or phrase that you want your content to appear on the first pages of search engine results. It is important to do keyword research to choose SEO keywords.
It has to be simple and something that people are looking for that really has a chance to rank higher in search engines. Yes, it is somewhat more important in search engine optimization. So take your time using the following tools.
Ubersuggest – This is a free keyword SEO tool that provides an in-depth look at website traffic and SEO keywords. You can enter a keyword and get all search volumes, SEO difficulties (SD) and search suggestions (from Google and Bing) for that keyword. With this free tool, you can choose a keyword with a volume between 500 and 2000 and a search difficulty (SD) between 8 and 15 to get a better ranking. See the trend in search volume for more information.
Google Keyword Planner: A free Google Ads tool that allows advertisers to create new campaigns on the search network. You can also utilize this keyword planner to search for keywords, contests, and keyword ideas using keyword expression and behaviour during monthly searches. First, you need to set up a Google Ads account and go to Tools & Settings> Keyword Planner to get started.
SEMrush – a leading SEO tool that allows you to research keywords, track your skills, do an SEO check on your website or blog, etc. You can create a free SMRush account that offers limited services and searches every day.
2. Write a Perfect Title
The title is used to tell search engines and visitors what your page is and how much it is worth. You can write an attractive headline to improve your search engine clickthrough rate (CTR).
However, you should try to extend your title to 50-60 characters. However, it must contain the keyword or phrase at the beginning that you are focusing on.
3. Include the Keyword in the URL
You should optimize the permalink structure for SEO writing. This means that your posting URL should be at the centre of your content and should be short and SEO friendly.
If you work with WordPress, you can configure your permalink structure in “General Settings” and clean it for your visitors.
Online security is also a must these days. Make sure your website or blog uses an HTTPS (HyperText Transfer Protocol Secure) connection. Otherwise, you will need to purchase an SSL certificate for your website or blog.
As one of the most popular hosting providers, Bluehost offers a FREE freshman domain and a FREE SSL certificate with their hosting plans. There is simply no additional cost to you.
You can also contact your current hosting provider to purchase your SSL (Secure Sockets Layer) certificate.
I know it’s relatively technical, it can hurt you. But here you will find all things you need.
4. Start Writing Including Keyword(s)
Be sure to include your specific keyword in your first paragraph at the beginning of the post. It is best to start writing by giving an introduction to what you are writing entirely. Also, be sure to enter your keyword in the following places.
- The first paragraph
- Subheadings (where possible)
- Alt-tags for images
5. Link to Other Posts
Internal links are important to inform search engines of your website when writing SEO. It forms a structure for your website and visitors can easily navigate your website so that visitors spend more time on your website. Therefore, you can link each article with anchor text to the links between its associated articles.
6. Get Links From Other Websites
We can call them “Quality backlinks”. A quality backlink is a link from another website linked to your website. Backlinks to your website tell search engines that others trust your content. For this reason, backlinks have a significant impact on the growth of a website’s search engine results.
The quality of the links is always much more critical than the number of your links. It must be natural and relevant to your content. It is best to write the good and ask for a link.